A Sweet Journey: The History of Swedish Candy
🍬 A Sweet Journey Through the History of Swedish Candy
Discover Sweden’s colorful candy tradition — from salty licorice to sour gummies and brands like BUBS.
Swedish candy started in the 1600s when sugar arrived as a rare luxury. Early apothecaries sold candied herbs and licorice as remedies, which helped establish Sweden’s enduring affection for salty licorice (salmiak).
🍬 From Handcrafted Treats to Iconic Candy Brands
By the late 1800s, industrialized production made Swedish sweets affordable. Brands like Cloetta, Malaco, and BUBS quickly became favorites.
This era also brought lösgodis — Sweden’s pick-and-mix tradition — letting candy lovers customize assortments.
🎉 Lördagsgodis: The Saturday Candy Tradition
In the 1950s, health officials recommended that children eat candy only once a week, leading to Lördagsgodis (Saturday candy). This tradition is still enjoyed in Swedish homes today.
Modern Flavors & Candy Innovation
Today, Swedish candy continues to evolve with bold flavors and innovative new products. BUBS leads with vegan, gelatin-free candies shaped like skulls, lips, and bananas. Sour candies — from raspberry licorice to watermelon gummies — remain popular across generations.
🌍 Sweden: The World’s Candy Capital
Sweden is among the top countries in candy consumption. Swedes enjoy over 15 kg (33 lbs) per person each year! At SwedishCandyShack.com, we honor this candy culture with an exclusive selection, from traditional licorice to BUBS foam candies.
Taste the Tradition at Swedish Candy Shack
At Swedish Candy Shack, we deliver Swedish candy to your doorstep in the U.S. and beyond. Choose your treats, build a custom lösgodis mix, or try our curated candy packs — perfect for Lördagsgodis or a special treat any day.
👉 Visit SwedishCandyShack.com now to discover your favorite Swedish sweets and experience authentic flavors today!
Bonus: Quick Facts About Swedish Candy
- The word “godis” means candy in Swedish.
- Salty licorice is much more popular in Sweden than in most countries worldwide.
- BUBS skulls are among the top-selling candy items.
- Most Swedish candies use natural colorings and real fruit flavors.
- You can build your own custom lösgodis mix at SwedishCandyShack.com.